WHY WE STARTED READTHELABL
Kent and Carol's son, Connor, was born 3 months premature at 1 lb. 7 oz. and spent over 3 months in intensive care fighting for his life. When their son finally came home, they focused on providing him with the absolute best nutrition. Due to the lack of nutritious options on the market, like many families, they began making their own baby food by pureeing combinations of fresh fruits and vegetables.
As their son got older, it became more of a challenge to get sufficient fruits and vegetables in his diet. This led Kent to modify existing sauces until eventually, he was making his own. Kent came to realize that if they were having difficulty “sneaking” vegetables into his son, surely it was a problem for many people.
Kent spent a significant amount of time at the University of Arkansas’ Food Innovation Center researching the food industry in an attempt to understand why even organic packaged products seldom provide sufficient micronutrients. He learned that the processes, packaging, poor quality and low-level nutrient ingredients used in making packaged foods were extremely inferior and not designed to provide us with sufficient nutrition.
Kent recognized that the food industry wasn’t thinking outside of the box. As a result, stores were flooded with nutrient insufficient products in an attempt to convince us that organic, non-GMO and natural labels ensure good nutrition when that is seldom the case.
This knowledge resulted in Kent creating several nutritious sauce recipes that are shelf-stable, taste terrific, and are by far the most nutritious whole-food products available. He created a product line that allows you to simply open the pouch and pour the sauces on your meals to make it easy and convenient to be healthier.
But it wasn’t enough to make the most nutritious products ever packaged. It was also a goal to provide innovative packaging and shelf-stability without preservatives by introducing the first sauces in the United States packaged in UV light blocking and plastic/polymer leeching-free pouches.
ReadtheLabl’s vision goes far beyond providing the most transparent and nutritious products in the world; we will be at the forefront of bringing the most innovative health technology, education and coaching so that you can be the hero of your own story to be healthier.
You deserve to know what you should be eating and you should have simple solutions for tasty and nutritious meals. ReadtheLabl is here to help you overcome all of the confusion from fad diets, deceptive marketing, and to help you have confidence that you can be healthier.