Father to Healthy Food Founder
We made our son's baby food by pureeing vegetables and fruits. As he got older and started eating more adult foods, his desire for vegetables diminished. I tried buying organic and natural sauces and other packaged foods to help get good nutrition in our son.  My searches for healthy foods was met with constant frustration, so I began researching why packaged foods, even when labeled organic and all natural, have no vitamins and other valuable nutrients.  
I came to realize it's in the poor packaging processes, outdated packaging, and low quality and low nutrient ingredients. Someone needed to do something about the food industries lack of providing nutritious foods. Why not me?
Our brand is called ReadtheLabl because we want consumers to become more aware of what they are eating and force the food industry to measure up. We provide the most nutritious whole plant foods available anywhere, and no one else is even close. 

We read labels for avoiding preservatives and chemicals, monitoring macro-nutrients like fat, protein and carb content...but what good is an organic product with no vitamins? Read the labels of all products by looking at the nutrient part of the label. Then read our labels.