Fruit and Vegetable
Price Index 2020
At ReadtheLabl, analyzing food prices and their nutritional value is vital to providing our customers with the best possible products. While looking into how Americans access their daily recommended vitamins and minerals, we decided to investigate the cost and affordability of fruits and vegetables in the US, as well as those around the world. The data yielded some interesting results; not only did the price of fruit and vegetables vary quite significantly from US region to region, but there was also an enormous disparity in their affordability when compared to other countries around the world.
We began the study by selecting a basket of four fruits and twelve vegetables that are commonly found in grocery lists. We then collected the average prices for every item across the US and in 39 other countries, calculating how far the price deviated from the national and international medians. To determine affordability based on these prices, we also calculated how many hours on minimum wage a citizen in each country would have to work to meet the recommended daily minimum intake of fruit and vegetables per day, for a whole month. This intake is recommended as equivalent to 0.88 lbs of fruit and vegetables per day, according to the World Health Organization. The result is a comparative index that reveals the deviations in prices and affordability of common fruit and vegetables in the US and around the world.
“We may want to believe that families in the US have adequate access to nutritious food compared to other countries in the world, but according to the U.S. Department of Agriculture, an estimated 11.1 percent of American households, including children, were food insecure at least some time during the year in 2018,” says Kent Wood, CEO and Founder of ReadtheLabl. “We conducted this study to examine what the financial barriers may be for both US and global families in order to be healthier, and the differences in affordability of fruit and vegetables have been eye-opening. It’s our hope that the results can help shed some light on this disparity not only in the US, but on a global scale.”