Fruit and Vegetable
Price Index 2020
At ReadtheLabl, analysing food prices and their nutritional value is vital to providing our customers with the best possible products. To support our expansion into foreign markets, we commissioned a study into the costs of fruits and vegetables around the world. Considering that vitamin and mineral deficiencies are prevalent worldwide, especially among children from lower socio-economic backgrounds, we decided to also calculate how long a person has to work for in order to be able to afford them in each nation. The data yielded some interesting results; not only did the price of fruit and vegetables vary quite significantly from country to country, but there was also an enormous disparity in their affordability for people all around the world.
We began the study by selecting a basket of four fruits and twelve vegetables that are commonly found on grocery lists. We then collected the average prices for every item across each country, and calculated how far the price deviated from the global median. To determine affordability based on these prices, we also calculated how many hours on minimum wage a citizen in each country would have to work to meet the recommended daily minimum intake of fruit and vegetables per day, for a whole month. This intake is recommended as 400 grams of fruit and vegetables per day, according to the World Health Organization. The result is a comparative index that reveals the deviations in prices and affordability of common fruit and vegetables around the world.
“There’s nothing more important for parents than being able to provide the necessary nutrition for their children in order to be healthier, however it remains that millions of families are unable to afford the basic required intake of vitamins and minerals,” says Kent Wood, CEO and Founder of ReadtheLabl. “For example, the World Health Organization tells us that globally, about 33% of women of reproductive age, and 42% of children 6-59 months of age are anaemic, which are staggering figures indicative of the inaccessibility of basic nutrition. It’s our hope that this study can help raise awareness about this issue so that we can strive towards a future where access to nutrition is no longer defined by inequality.”