About Us

This is part of our nutrition minded team that believes in complete transparency and a vision for whole-food nutrition.

 Founding Team

  KENT WOOD, Founder/CEO

Before founding ReadtheLabl, Kent was an ATP Certified coach to professional tennis players, owned an enduro mountain biking race production and timing company, and was a consultant to the DoD in project management for technical documentation on Strategic Satellite Communications Systems.

Kent's interest in nutrition and optimizing performance through nutrition began when he was a college tennis player and later a professional ballet dancer. During his tenure as an ATP coach and as a new parent, he became more familiar with the difficulty in providing enhanced nutrition for his athletes and family.

Kent's vision for ReadtheLabl is to bring the company to the forefront of the specialty food and nutrition markets globally by introducing products that create their own category in convenience, superior quality, and nutrition.  __________________________________________________________________

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LOGAN DUVALL, Chief Marketing Officer

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Connelly Weeks, Corporate Nutritionist

  Buneva Wood, Finance Manager/CPA


Advisory Team

Rich Petrocelli, Chief Financial Advisor; Co-Founder/COO Flatrock Global


Spencer Feldman, Strategic Advisor 

Jon Wood, Intellectual Property Advisor; Chief Intellectual Property Counsel, Bridgestone Americas